It’s this popularity that led to an astonishing deal last year, in which Spotify paid Rogan a reported US$100 million for exclusive distribution rights to the podcast.
On today’s episode of The Detail, Emile Donovan speaks to the host of RNZ’s Mediawatch, Colin Peacock, and RNZ’s head of podcasts, Tim Watkin, about how the saga has unfolded what it says about the state of popular trust in media and current affairs and the uneasy questions platforms like Spotify face, as they pivot away from their original business models and into the realms of news and current affairs.Įvery episode of The Joe Rogan Experience – which can stretch to three or four hours in length – is listened to by about 11 million people. A few weeks ago, musicians like Neil Young, Joni Mitchell and Paul Simon all made the decision to pull their music from Spotify, saying Rogan’s podcast – which has repeatedly aired contentious views, and sometimes misinformation, regarding the Covid-19 pandemic, vaccines, and other issues – was harming society, and Spotify, which doesn’t edit or fact-check the podcast, was enabling this.
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